What Are The Top Marketing Strategies To Follow In 2021?

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In 2019, while everyone was planning businesses, weddings, festivals, no one knew what 2020 had in store for us. After a whole year of disturbance and traumas, people are kind of absorbing the idea of this is the new normal. Wearing masks and staying 6 feet apart is the new normal. And where people are not supposed to be with people, providing for families has become a struggle for many people. Many new businesses have run out. Instead of coming up with the ideas, people have given up their hopes.

Now, we think 2021 will also be affected by this hell of a pandemic, and when it is over, consumers /customers aren’t going to behave the way it was before COVID-19.

Marketers and Brands have to be a little extra creative in 2021. Above all, technologies and changes in policies will require a lot of preparation. Here are some topics; experts have given their opinions on.

1) SOCIAL MEDIA ENGAGEMENTS
Organizations/Brands should look up to investing more resources in social media marketing in 2021. Social media budgets have increased from 13% to 24% as of last year and this is only going to increase more. During this Covid-19 situation, marketers are looking forward to making customer retention a top priority. And this is still going to be a thing in 2021. This pandemic has forced people to spend more time online that also includes more searches on organizations, brands, and products.

Such consumer shifts have come as an opportunity for marketers to increase reach to a new audience and build a better market reputation towards existing customers. Spending a few hundred dollars a month can make a good marketer make a better content plan, make engaging posts, and monitor engagements and audience. If you have missed putting social media into your marketing plan, now’s the time!

2) GO ALL-IN ON GOOGLE/SEO
for your business, the best you can do is to make sure all your local listings are verified and available on various on multiple search platforms. That could help you boost your business locally by drawing customers. Listings on “Google My Business” provide valuable information about your services and operation hours (which could be in flux due to lockdowns in various parts of the world). You might blow away when you learn how many directories are there.

Search engines (especially Google) prioritize more relevancies while crawling into your business. Like, make sure your business has a geographically defined service area within your local listings which could help you appear in the “near me” section whenever someone searches for a relative business like yours. It may seem counter-intuitive to limit your business service radius, but by doing so you’ll more deeply penetrate that market in search results.

3) AUTOMATED BIDDING ON GOOGLE ADS
Marketers continuously make changes and tweak campaigns and keywords in order to get the most out of your budget. But that’s not it, everything has a cost, more a marketer spends time on such adjustments, the more you’ll be charged for their consultation. Enter automated bidding, which allows Google to automate prior moves to adjust your bid in real-time.

Automated bidding isn’t a new tool; it was made the way back in 2016. But its continuous update and improvement, especially in 2020 have made it clear that it is going to be a big thing in 2021. Automated bidding can save your time, which you can use to focus on making more out of your PPC campaigns, which could also mean delivering better results at lower costs to your clients.

4) MIRACLE OF VOICE SEARCH
While it has not yet become a part of Google’s algorithm, it is still compelling search results. Voice search often provides different results than a search with text. As for SEO, we think it is important for businesses to be focusing on voice search components for consumers who are adapting that medium.

For voice search, content must be specifically optimized for it. It has to be more to-the-point so it can be synced with search queries. This could help boost traffic by staying relevant and more visible to consumers.

5) RESPONSIVE CONTENT
adding interactive content to your website or social media can be useful for visitors in order to provide value and get consumers to engage with your brand or product. For example, you are a car dealer and offer an EMI calculator to your website. By doing so, you helped your visitor to not only look into your products but also provided knowledge of what options they have. Such info can help you offer-targeting more specifically.

Other examples could be quizzes, games, contests, polls, assessments, and surveys. Contests are considered to be the best way to engage consumers quicker, and help you increase your visibility and reach.

WHAT’S NEXT?

These marketing trends do not represent a complete list, there could be some great places, you could start planning your digital marketing strategies. Many marketers try to improve their chances just by adjust more resources to social media and local SEO, adding more responsive content, and improving their engagements with customers.

These trends can drive more traffic to your website, make it easy for you to engage with your audience, generate leads, and make your brand’s online presence more valuable, all while you still stay connected with your hard-earned current customers.

Want a more detailed and tailored approach to propel your business forward in 2021?
Contact one of our digital marketing consultants today!