13 Tips for boosting the Social Media Marketing Plan

How to boost your social media | Two Phase Advertisers | Digital Marketing Agency

According to Statista.com, in 2020, over 3.6 billion people were using social media worldwide, a number projected to increase to almost 4.41 billion in 2025. Social Media marketing is one of the most important sources to get higher traffic, engagements, and sales.

Like Thanos, being on social media also seems to be inevitable.

Do you know, that the global social media usage rate has now reached 50.64%? Mind-blowing! Isn’t it?

That’s like half of the world is on social media. What could be more interesting than finding out how you can target your audience by using your social media platforms right!

Here are some tips to make boost your social media game, and make it useful.

  1. What’s your goal?
  2. Know your audience.
  3. What social media platforms are best for you?
  4. Make a strategic game plan.
  5. Have you heard about the content calendar?
  6. What tools do you need?
  7. Let’s tell a story.
  8. Learn From Your Mistakes
  9. Optimization
  10. Hash tags – the less the merrier
  11. Every Platform Is Unique
  12. Visualize Your Content!
  13. Social media analytics – Dig A Little Deeper

I know it’s a lot but wait let me make you, go through this.

Roughly 45% of the world’s population use social media, with an average of 2 hours and 23 minutes spent per day on social media.

Interesting, isn’t it?

Now, social media keeps growing year after year. So, it’s never too late to make a vital social media marketing strategy for your brand. No one likes to lose customers, let’s start!

What’s Your Goal?

Setting your goal is an important task, no in the marketing field but in daily life. For example: if you go out grocery shopping, your goal is “grocery shopping”. Just like that, knowing what your goal is going to be is as important as building your brand.

So, before we jump into details. A brand should make its goal:

    • Very Specific
    • Realistic
    • Measurable
Know Your Audience

Now when we have set our goals, what makes a brand achieve its goals? It’s the audience!

If your audience doesn’t engage with your brand, before you know it, your ship’s sunk.

Just as specific you are with your goals you should also be specific with your audience. Doing research on the audience is the time well-spent.

One of the biggest challenges for a business is to connect with their respective audience, answering their questions and knowing their concerns. You need to figure out the demographic of your target audience and the social platforms they use.

What social media platforms are best for you?

Do you know how many social media platforms are there?

Well, we stopped counting at 100. Yes! 100+ Social media platforms and you need to find the right one for you. Now all of those social media platforms should not concern you, because we also prefer quality over quantity. There are some major and strong social media platforms that must be your concern before your choose what’s best among them.

Facebook, Twitter, LinkedIn, Instagram, Youtube, Snapchat, Reddit, Tumblr, Pinterest, and nowadays TikTok.

It’s not necessary to be available on every social media platform. What’s important is that you create an impact on those you are available too!

Make a strategic game plan.

Making a strong strategy for your marketing is definitely going to pay off. There are much higher chances of success when you come up with a game plan.

While you’re at it, make sure you design your strategy considering your audience and your goals.

 

Have you heard about the content calendar?

Of course, you have. I’m talking about making a calendar considering your social media strategy. What are you going to do and when are you going to do it. There are dozens of apps and websites online to help you out in organizing and publishing your media in a timely and effective manner.

Making a content calendar whether it’s weekly or monthly, not only helps you make it convenient for you but once you’re done making a calendar, you can also have a look back at your plan and find out if there’s anything wrong with it.

What tools do you need?

There are tons of social media tools for you, from making a post or a video to uploading it on 8 platforms at the same time. Now imagine doing that manually, how long will it take. And not only this will take a lot of time but also suck out productivity out of you.

The whole point of using tools is to stay ahead of you. More time you get the more productive you will be, creating more content making more statements.

Let’s tell a story.

Stories matter! Period.

Toothpaste only grows sales because there was someone with a toothache and he needed a dentist’s recommended toothpaste. That’s the kind of story you’ll see when you pay attention to every popular brand around you.

Telling a story is the best process you can take to convey your message to your audience. And it not only engages your audience but also people outside your audience engage as well.

Learn From Your Mistakes.

Just like that dwarf on the game of thrones said, “Wear it like armor, and it can never be used to hurt you.”

Humans are designed to make mistakes. Social media is a huge place; billions of people are active at the same time. It’s hard not to face some negativity. 1 out of every 10-12 people is considered to dislike your product or find some flaw in it. And for that, instead of being ignorant, embrace it! Work on it and tell your customers about it. Everybody loves the person who values their opinion.

 

Optimization

Every audience is different on social media; they use different social media platforms at different times of the day. Make sure you understand what type of content attracts them, who buys your product or service, and what kind of people can be more accessible to sell.
The type of content you should post, what should be the frequency, how much should you post? These are the questions; you’re never going to get satisfactory answers to.
With time and experience, you’ll know what the audience wants from you? When they’re going to be active? And what will be interesting for them?
But initially, it is important to post high-quality content, no matter what frequency is but content should be as good as it can be.

 

Hashtags – the less the merrier.

Hashtags identify your brand or services or the product you sell. It can also be considered as a tool, if you use specific hashtags that can be used for organizing social media posts, just click on a hashtag and all related content becomes visible.
But here’s the secret.
The more hashtags you use, the lesser it’s going to get engaged.

Too many hashtags are annoying. I believe you find it annoying too. Well, if not, a survey says people do not like posts full of hashtags. And to get rid of that, 2 or 3 hashtags per post is quite reasonable. And make sure you get related hashtags instead of filling your post with useless ones.

Every Platform Is Unique.

People believe that social channels are useful platforms and use to deliver the same message on every social media platform.

THAT IS WRONG!

If you want to become stronger on social media, you should treat every platform uniquely like everyone’s a princess in their own fairyland. Every social platform has different functions as well as features. Make sure you use it wisely. Like Facebook is great for community communications, Twitter is more like real-talk or face-to-face interactions, where Instagram is more of a casual update and share-the-feeling platform.
Be creative with every platform, and use it in your favor.

Visualize Your Content!

Visual content is always the best option for creating a connection between audiences. A picture speaks more than words, but a video is much better I mean, it’s both visual and words. But point is, visualizing your content could be the best thing you can experiment with. It never fails.
While reading a blog isn’t a visual attract you more than the words? I think, yes. It kind of gives us a heads up on what’s inside the blog.
I believe you been tagged or shared visual content recently because it is the best, isn’t it? Visuals are more attractive, they offer more value and get more traffic.
Visuals are a must to boost your social media presence. It’s research that tells us we only remember 20% of what we read and 80% of what we see. And who doesn’t want to be remembered?

Social Media Analytics – Dig A Little Deeper

You have to learn to generate more traffic and understand your audience. Analytics helps you decide on how you can effectively use social media to boost sales and drive performance.
Analytics is important. Always pay attention to every detail like follower growth, page views, number of posts, likes, shares, impressions, clicks, etc.

Social media can become the most powerful tool if we use it right. Look into your social media efforts and search for tools that can provide you useful insight into your audience and your product.
If this seems to be a hectic process, you can always call us, any time. And, let us know if we can help you out is a Digital Marketing Agency.

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